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Tags Keywords Algorithm

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. 'ae . . on our AW site we cannot see the keywords . there is no field for tags at all . .
. on FAA we can . .

It seems Sean has moved/migrated our keywords from beneath our images to the bottom of the page not too long ago and now again they have been moved and designated to the lower right side beneath our stats . . plus he has limited the display to 10 tags on our FAA gallery . I do like many of the changes and improvements on the site . . . but I have some questions . . . .

On the subject of our tags on FAA we see 10 tags and may choose to click on "See All" but it isn't really see all . .
For most of my images have between 450 - 500 keywords embedded within the meta data . .
Yet beneath each of my images there is a variable number of tags displayed when clicking on "See All" . . .

To optimize our meta description and meta keyword tags for Google search results many of us choose them carefully and embed them within our meta data before publishing . . and they are included in autofill when we upload them . . so whether or not they are actually working or have been "boosted" or are effectively rendered useless is a mystery . . .
It is true . yes . . that someone chooses whose keywords are active . . or not?
Ultimately Sean chooses which images rise to the top . . . .

When clicking on "See All" some images show 40 tags . some 43 . some 50 . one displayed 52 . some show 47 . . . so it isn't actually displaying ALL the tags . . only a portion of them . . and it isn't consistent .

I've been extensively researching this subject and thought I would share the results with you .. .

This quote is interesting to note . .
Quote from Official Google Webmaster Central Blog:

"Q: Does Google ever use the "keywords" meta tag in its web search ranking?
A: In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that's an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don't have any effect in our search ranking at present.

Q: Why doesn't Google use the keywords meta tag?
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called "off-page" factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.

Q: Does this mean that Google ignores all meta tags?
A: No, Google does support several other meta tags. This meta tags page documents more info on several meta tags that we do use. For example, we do sometimes use the "description" meta tag as the text for our search results snippets, as this screenshot shows:

Even though we sometimes use the description meta tag for the snippets we show, we still don't use the description meta tag in our ranking.

Q: Does this mean that Google will always ignore the keywords meta tag?
A: It's possible that Google could use this information in the future, but it's unlikely. Google has ignored the keywords meta tag for years and currently we see no need to change that policy.

Posted by Matt Cutts, Search Quality Team
end quote

Here is another interesting discussion on the topic . .

quote: "What about ranking better with the tag. I mentioned already that many experienced SEOs don’t find it useful. Believe me, if just putting a single word into that tag was going to rank your page better, everyone would be doing it. Instead, search for anything on Yahoo or Ask. You’ll see plenty of pages ranking well for words without those words appearing in the meta keywords tag. And if you do see the words in the tag, it’s more due to coincidence — the words also appear in the body copy, in the title tag and often in links pointing at the page. The words in the meta keywords tag aren’t the primary reason the page is ranking well. Promise.

Back to our Basset Hound example. Sure, you can add the correct spelling to your meta keywords tag. Go ahead, if you want. Just understand that it is not likely to make you rank any better than if you didn’t include it at all. Moreover, beginners are especially likely to spend far too long worrying about getting the “right” words in the meta keywords tag rather than just writing good body copy."

"Other Uses - I mentioned that misspellings were a key use for the tag. You could also use it for synonyms. For example, if you have a page all about shoes and you never say “footwear,” you could put that word in your tag. However, it’s far better if you just find a way to make use of the word in the body copy itself. That text is retrieved by all the major search engines, not just some.

Aside from synonyms, perhaps you have a page that’s all Flash or all images. Use the meta keywords tag to describe the page. Just remember that you’re still not likely to rank better than other pages that have textual information. Search engines are textual creatures. Give them what they want."
end quote . .

Sep 5, 2007 at 7:42pm ET by Danny Sullivan
begin quote:
The W3C has guidelines (and here) in HTML 4.0 about meta data and search engines, while the XHTML specs don’t get into it at all. Ignore the specs.
"Define the document language
In the global context of the Web it is important to know which human language a page was written in. This is discussed in the section on language information.
Specify language variants of this document"

Provide keywords and descriptions
"Some indexing engines look for META elements that define a comma-separated list of keywords/phrases, or that give a short description. Search engines may present these keywords as the result of a search. The value of the name attribute sought by a search engine is not defined by this specification."

"A common use for META is to specify keywords that a search engine may use to improve the quality of search results. When several META elements provide language-dependent information about a document, search engines may filter on the lang attribute to display search results using the language preferences of the user."

Click on the link and read this page . it is informative . . . .

Yes it was quite some time ago . . but it is still relevant yes?

So . please enlighten and educate us Sean and give us the real scoop on the subject of tags . . . .
• Are our tags really useful?
• Are our Titles and Descriptions more important than our tags for our ranking in the search engine results?

More interesting information:


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